Content Optimization

Optimization is a popular term used on the web that's usually associated with search engines exclusively, but If we look at the definition of optimization, it's applicable in the broader context of web design and not limited to search engines.

Everything you put on your website is content, so In case you're wondering how and what else you can optimize, here are a few content optimization steps you can take to get started. Do an objective analysis of your web copy, including the alt text in your images, and text used in your links, and If you find anything you can change to improve the logic and relevance of your content to search engines, do it, that's what optimization is all about.

Stream lining your Html and Css files is just as important as content optimization, so don't take it lightly. These files could have unnecessary and duplicate tags that make them larger than they need to be, so you have to check for errors in the markup and correct them, reduce the size of the files, and it can decrease the load time of your web pages.

Different things could be affecting your site performance and you may not know unless you analyze your website. There are several online tools you can use to analyze and test other essential components of your website architecture that you might need to address and recommend steps you can take.

You might find a lot more than you expected and even discover things you never knew! However, once you get the point and understand the importance, why not optimize your website for maximum performance and make it Responsive, mobile ready and accessible? It's the right thing to do!

Everything you do won't bear fruits if search engines don't index your website. However, the point is, to show why optimizing your website content is just as relevant as SEO, and there are many benefits to be derived from doing both.